The Averaged American: Surveys, Citizens, and the Making of a Mass Public
From Booklist
In a nation that values privacy and individualism, why do Americans so eagerly answer surveys and treasure the resulting data? Igo explores how changes in commerce, governance, culture, and the social sciences have converged to induce Americans to answer survey questions on everything from sexual practices to voting patterns. Igo draws on researchers’ private papers to reveal how the Gallup poll, the Kinsey reports, and other studies and surveys have been formulated…
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